Introduction to Values Based Investing (ESG, SRI and Impact)

One of our primary focuses at Boon Capital is to make sure that your investments align with your goals. We also want to make sure that your investments align with your values.

Values-Based Investing (not to be confused with Value Investing) is exactly what it sounds like. It's looking beyond a company's balance sheet and stock price and considering the economic and social impact a company may have.

There are different approaches to Values-Based Investing that an investor can take and various mutual funds and ETF's that are built to serve these. Here are the primary approaches:


Socially Responsible Investing (SRI)

Socially responsible investing (SRI): This involves avoiding putting money into industries that may have negative environmental or social effects, such as companies that produce tobacco, defense companies, or those that damage the environment.

Environmental, social, and governance investing (ESG):

This refers to making investment choices after considering each company's environmental impact, social impact, and corporate governance structure. Investors may look at executive pay, representation of women and minorities on the board, and a host of other ESG issues.

Impact investing:

This involves investing in companies with the goal of generating beneficial social or environmental change.

If this interests you, we are happy to help identify an approach that suits your needs and implement the proper investment solutions.


Common Causes of Very Bad Decisions - Morgan Housel

Morgan Housel (@morganhousel) does some of the best work regarding the “Psychology of Money,” which happens to be his new book's title. This article is a great reminder of what causes bad decisions at any time, but especially now, given the current environment.

Click on the link below for the full article:

Common Causes of Very Bad Decisions

Oct 1, 2020 by Morgan Housel

false profits

Jason Zweig from the WSJ, republished this article he wrote in 1999. It serves as a great reminder right now.

“When 90% of professional investors, with their M.B.A.s and powerful computers and multimillion-dollar research budgets, can’t beat the market, why should you believe anyone who says you can do it by day trading? (After all, the new information that comes to you over the Internet comes to the pros too.)”

There will always be the pull of tempting strategies that are “hot” at the moment, but history has proven that the hotter things get the worse people usually get burned.

The link to the full post is below:

FALSE PROFITS