"Nothing is ever as good or as bad as it seems" - Scott Galloway

Scott Galloway is a very successful business owner, author and Marketing Professor at NYU's Stern School of Business.  In his new book, "The Algebra of Happiness", he explains the quote in the subject of this email.

Our perception of how bad things are is typically much worse than they actually are in reality and our perception during good times is that they are much better than they really are.

Credit - “The Algebra of Happiness” Scott Galloway

Credit - “The Algebra of Happiness” Scott Galloway


This weekend, I am doing what I am sure all of you are. Trying to parse through the news and figure out what the possible outcomes of the Coronavirus will be?

What I have seen is that there is a total inconsistency in the articles and the news that I'm reading.  We know that this is a terrible situation and that getting through this will not be easy.  When the news is inconsistent and we don't know what will happen it becomes very easy to catastrophize and project the end of the world as we know it.  

Things are bad and the news will get worse this week. (I am getting tired of saying that) But I try to keep the above quote in mind.

We all need to do whatever it takes to get through this.  In the next few weeks, I will be sending emails about the things in our control to help us make it through this incredibly hard time.

Stay Healthy,
Dan